Related skills
zapier css html tableau liquid📋 Description
- Own lifecycle marketing across email, SMS, push, in-app to drive adoption and retention.
- Lead end-to-end lifecycle campaigns: setup, QA, deploy, and monitor across channels.
- Be hands-on with automation platform: journeys, personalization, templates, audience management.
- Use AI to accelerate ops: generate copy, QA, summarize results, automate repeatable workflows.
- Own lifecycle reporting: build dashboards, monitor trends, translate results into recommendations.
- Ensure flawless, scalable launches via disciplined intake, QA, docs, monitoring, with continuous improvement.
🎯 Requirements
- 4+ years leading end-to-end multi-channel lifecycle initiatives with cross-functional partners.
- Proficient in Braze or Iterable (or similar) marketing automation; willing to learn.
- Proficient with AI tools (ChatGPT/Claude, Zapier) to accelerate lifecycle work.
- Experience with iterative testing (A/B or multivariate) and optimization.
- Data-centric with analytics tools (Tableau, Amplitude, Looker) to tell campaign stories.
- Understanding of lifecycle stages and journey mapping across multiple stages.
- HTML/CSS templating for lifecycle messages (Liquid/Handlebars).
🎁 Benefits
- Healthcare benefits
- Internet/cell phone reimbursement
- Learning and development stipend
- Potential travel opportunities to Palo Alto HQ
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