Own lifecycle marketing across email, SMS, push, and in-app channels.
Lead end-to-end lifecycle campaigns: setup, QA, deploy, monitor.
Be the expert for our automation platform: journeys, personalization, templates.
Use AI to accelerate ops: generate copy variants, summarize results.
Own lifecycle reporting: dashboards, trends, and recommendations.
Ensure scalable, high-quality launches with QA and documentation.

🎯 Requirements

4+ years leading end-to-end multi-channel lifecycle marketing.
Proficient in Braze, Iterable, or similar platforms.
AI tools: ChatGPT, Claude, Zapier to speed lifecycle work.
Experience with A/B or multivariate testing.
Data-driven with Tableau, Amplitude, Looker.
HTML/CSS templating for messages (Liquid/Handlebars).
Journey mapping across lifecycle stages.

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