Related skills
crm analytics loyalty segmentation omnichannel📋 Description
- Own loyalty and CRM strategy, incl. lifecycle vision and personalization.
- Lead cross-functional lifecycle roadmap across email, SMS, app, in-box.
- Design automated lifecycle journeys via Iterable and other platforms.
- Drive audience segmentation to boost add-ons, upgrades, referrals.
- Align Marketing, Tech, Product and Merchandising around CRM capabilities.
- Own KPI-driven optimization: churn, LTV, retention; run tests.
🎯 Requirements
- 6–8+ years in CRM, loyalty, or lifecycle marketing.
- Own CRM strategy and roadmap in DTC/subscription.
- Deep expertise with Iterable and marketing automation.
- Strong audience segmentation, journeys, retention.
- Experience in analytics, A/B testing, insights.
- Cross-functional leadership and stakeholder influence.
🎁 Benefits
- Health, vision, and dental insurance.
- 401(k) plan.
- PTO, sick time, and parental leave.
- Vacation policy.
- Fully remote work environment.
- Monthly box of free Wild Alaskan fish.
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