Related skills
crm segment salesforce braze cdp📋 Description
- Own and drive lifecycle marketing strategy aligned to GTM priorities
- Lead lifecycle campaigns across email, in-product messaging, and SMS
- Monitor dashboards, track KPIs, and report insights regularly
- Design and analyze A/B tests to drive optimization
- Map ideal seller journeys and high-leverage engagement opportunities
- Create personalized, event-triggered journeys with relevant content
🎯 Requirements
- 8+ years in lifecycle, CRM, or retention marketing
- Deep understanding of customer journeys, segmentation, automation
- Strong analytical skills using data to inform decisions
- Plan and execute multi-channel lifecycle programs end-to-end
- Experience with Braze, Iterable, or similar ESPs
- Familiarity with Salesforce and Segment CRM/CDP tools
🎁 Benefits
- Remote work options
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning
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