Own pre-purchase lifecycle end-to-end: strategy, Braze, experimentation, measurement.
Build in Braze: canvases, segments, QA for push/SMS/email; manage suppressions.
Set up measurement framework: holdouts, incrementality, CAC/LTV metrics.
Ship faster with AI: AirOps, Claude, and AI tools for ideation and drafting.
Partner across the business: Product, Clinical, Brand, Paid, Care on launches.
Run compliant, segmented journeys with disclosures and templates.

🎯 Requirements

5–8+ years in Lifecycle/CRM for consumer subscription, healthcare, or fintech.
Braze expert: canvases, Liquid, segmentation, deliverability.
Experience with Iterable, Klaviyo, or Braze-adjacent tools is a plus.
Proven experimentation track record: holdouts, incrementality.
Strong writing/editing; brief designers and copywriters.
Active use of AI tools (AirOps, Claude, ChatGPT) daily.

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