Related skills
growth marketing email marketing saas lifecycle marketing education technology📋 Description
- Journey Mapping & Personas: Own Teacher and Buyer personas globally.
- Lifecycle Growth: Build omnichannel evergreen campaigns for retention.
- Cross-Functional Synergy: Align with CX teams for retention and expansion.
- Product-Led Adoption: Partner with Product to build in-product touchpoints.
- Data-Driven Optimization: Use journey data to pilot tests and personalization.
- Performance Tracking: Analyze campaign health and provide updates.
🎯 Requirements
- Experience: 5+ years in Lifecycle, Growth, or Customer Marketing.
- Omnichannel Messaging Mastery: Clear copy for email, social, product.
- Data & A/B Testing Proficiency: Design tests to improve retention.
- Customer Empathy: Interest in K-5 education landscape.
- Cross-Functional Collaboration: Work with Product and CX on renewal funnels.
- Nice to have Education Background: Classroom experience or teaching connection.
🎁 Benefits
- Medical/Dental + Vision Coverage.
- 401(k) Match.
- Flexible Paid Time Off.
- Mindfulness First Fridays.
- Monthly Technology Stipend.
- Home Office Setup Stipend.
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