Senior Lifecycle Manager, Emerging Markets (contract)

📋 Description

• Own lifecycle strategy across activation, retention, and winback
• Drive mobile-first Cash Line lifecycle programs (push/in-app/email/SMS)
• Design multi-channel journeys to improve conversion, engagement, retention
• Define campaign requirements: audience, triggers, channel orchestration
• Build hypothesis-driven experiments; translate results into insights
• Analyze performance with weekly/monthly/quarterly reporting

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 4+ years in lifecycle marketing, CRM, or retention roles
• Hands-on with marketing automation platforms (Iterable, Braze, SFMC)
• Experience designing/analyzing A/B or multivariate tests
• Excel/Sheets and BI tools (Looker, Model)

🎁 Benefits

• Competitive pay with annual equity grants vesting quarterly
• 401(k) with Upstart matching up to $15,000/year
• ESPP with discounted stock options for eligible employees
• Medical, dental, and vision coverage
• Health Savings Account contributions
• Paid time off, family and parental leave