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css html sql plg braze📋 Description
- Own activation lifecycle across pre-approval recovery and ANA personalization.
- Map drop-off points and craft targeted recovery interventions.
- Partner with Product/Engineering on in-product recovery surfaces.
- Own ANA personalization journeys by drop-off point and signals.
- Lead end-to-end experimentation: 10+ quarterly tests with power.
- Act as CRM admin for Iterable, Regal, and data pipelines.
🎯 Requirements
- 7-10+ years in lifecycle marketing or growth/CRM at a B2C tech.
- Fluent in SQL; pull data, segment cohorts, assess significance.
- Shipped PLG experiments; written PRDs; collaborated with engineers.
- Hands-on with enterprise CRM platforms (Iterable, Braze, Customer.io).
- Strong communication; write memos; debate tradeoffs; concise.
- Experience working across time zones with a US-based manager.
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