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partnerships ai ott programmatic ooh๐ Description
- Define WHOOP media strategy in key international markets to grow brand awareness.
- Partner with regional leads to support local marketing via high-impact media strategies (UK/IE, DACH, GCC, ANZ).
- Develop partnerships with media platforms by market (OTT, Linear TV, Audio, OOH).
- Collaborate with global media team on programmatic and social media buys.
- Analyze consumer insights and media data to deliver market-specific recommendations.
- Recommend media KPIs by market with analytics insights.
- Partner with analytics, creative, sports/talent, and wholesale marketing to deliver brand strategy.
๐ฏ Requirements
- 7+ years of experience in media, marketing, or agency environments.
- Proven experience leading global media strategies.
- Strong understanding of media analytics and KPIs.
- Ability to influence and align cross-functional stakeholders.
- Clear communicator who distills complex media concepts into reports.
- Commitment to leveraging AI tools in daily tasks while maintaining high-quality standards.
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