Senior Lead, International Brand Media

Added
4 days ago
Type
Full time
Salary
Salary not provided

Related skills

partnerships ai ott programmatic ooh

๐Ÿ“‹ Description

  • Define WHOOP media strategy in key international markets to grow brand awareness.
  • Partner with regional leads to support local marketing via high-impact media strategies (UK/IE, DACH, GCC, ANZ).
  • Develop partnerships with media platforms by market (OTT, Linear TV, Audio, OOH).
  • Collaborate with global media team on programmatic and social media buys.
  • Analyze consumer insights and media data to deliver market-specific recommendations.
  • Recommend media KPIs by market with analytics insights.
  • Partner with analytics, creative, sports/talent, and wholesale marketing to deliver brand strategy.

๐ŸŽฏ Requirements

  • 7+ years of experience in media, marketing, or agency environments.
  • Proven experience leading global media strategies.
  • Strong understanding of media analytics and KPIs.
  • Ability to influence and align cross-functional stakeholders.
  • Clear communicator who distills complex media concepts into reports.
  • Commitment to leveraging AI tools in daily tasks while maintaining high-quality standards.
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