Related skills
data analysis partnerships ai📋 Description
- Own regional omni-channel marketing targets and KPI delivery.
- Develop and execute campaigns aligned to cultural moments and regional trends.
- Activate sports events and holidays to boost brand relevance.
- Lead cross-functional storytelling for cohesive messaging.
- Build relationships with studios, organizations, influencers to embed WHOOP.
- Own grassroots activations in key cities to drive membership and engagement.
🎯 Requirements
- 7+ years in marketing with regional initiative ownership (fitness tech).
- Deep understanding of the U.S. market and consumer behavior.
- Experience in influencer marketing, media planning, brand partnerships.
- Strong analytical skills to interpret performance data.
- Proven ability to lead cross-functional initiatives.
- Passion for performance, wellness, and WHOOP's mission; AI tools.
🎁 Benefits
- Equal Opportunity Employer
- Generous benefits
- Equity package
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