Related skills
analytics product launches brand campaigns integrated marketing cross-channel📋 Description
- Translate campaign strategy into integrated plans across paid, owned, retail, and regional touchpoints.
- Partner with the Senior Brand Manager to turn briefs into cohesive GTM plans.
- Lead cross-functional alignment across Media, Product Marketing, Growth, PR, Lifecycle, and more.
- Define launch readiness, milestones, and success criteria for market-ready campaigns.
- Own in-market performance tracking and post-campaign reporting.
- Ensure channel plans reflect priorities and resolve cross-functional tradeoffs.
🎯 Requirements
- 8+ years in integrated marketing, go-to-market leadership, or cross-channel campaigns.
- Proven experience leading multi-channel launches from planning to performance.
- Strong understanding of full-funnel marketing strategy and channel orchestration.
- Demonstrated ability to influence and align senior cross-functional stakeholders.
- Exceptional organizational and project management in fast-paced environments.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks.
🎁 Benefits
- Relocation support may be available.
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