Senior Influencer Marketing Manager

Added
less than a minute ago
Type
Contract
Salary
Salary not provided

Related skills

partnerships gaming igaming

πŸ“‹ Description

  • Develop and lead overarching Influencer strategy across all brands to drive growth.
  • Define creator mix (macro to micro) to meet brand objectives.
  • Build/refine influencer operating model: sourcing, contracts, compensation, guidelines.
  • Identify growth opportunities across YouTube, Twitch, Kick, Instagram, Facebook, TikTok, and emerging platforms.
  • Manage high-value relationships with influencers, streamer talent, agencies, and management teams.
  • Oversee end-to-end influencer lifecycle: sourcing, planning, vetting, activation, optimization.

🎯 Requirements

  • Lead influencer programs end-to-end in gaming or mobile apps.
  • Proven success with performance-driven creator programs and KPIs (CTR, ROAS).
  • Expertise in creator analytics, audience assessment, brand safety, evaluation.
  • Excellent negotiation, communication, and partnership management.
  • Highly organized, proactive; able to lead multiple initiatives in fast-paced environments.
  • Fluent in English.

🎁 Benefits

  • Experience in social casino, iGaming, mobile gaming, or revenue-driven creator programs.
  • Passion for gaming, streaming culture, and U.S. creator trends.
  • Understanding of integrated marketing and the role influencer marketing plays across the funnel.
  • Experience working in rapid-growth or start-up environments.
  • Comfortable leading independently in distributed teams.
  • Diversity and Inclusion: safe, inclusive workplace.
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