Related skills
performance metrics influencer marketing youtube tiktok twitchπ Description
- Develop and lead the Influencer strategy across all brands.
- Define creator mix (macro to micro) to meet objectives.
- Build influencer operating model: sourcing, contracts, compensation, guidelines.
- Identify growth opportunities across YouTube, Twitch, Kick, Instagram, Facebook, TikTok.
- Build and manage relationships with influencers, agencies, management teams.
- Oversee lifecycle and track KPIs from awareness to conversions.
π― Requirements
- Experience leading influencer/creator programs end-to-end in gaming/social casino or mobile apps.
- Demonstrated success with KPIs (CTR, CPV, CPA, ROAS).
- Strong creator analytics, audience assessment, brand safety, and performance evaluation.
- Excellent negotiation, communication, and partnership management skills.
- Highly organized, proactive, and able to lead multiple initiatives in fast-paced environments.
- Fluent in English.
π Benefits
- Diversity and Inclusion: safe, inclusive workplace.
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