Hybrid role across product marketing, lifecycle/retention, and website funnel.
Own how product turns into pipeline, usage into expansion, signals into conversion.
Hands-on, execution-heavy PMM role, not strategy-only.
Own GTM narrative and positioning for features, AI, and packaging updates.
Build playbooks that Sales and CS actually use.

🎯 Requirements

5–8 years in B2B SaaS across product marketing, growth, or lifecycle.
Proven impact on activation, conversion, expansion.
Strong product intuition — understands how features drive behavior.
Highly data-driven — measures outcomes, not activity.
Hands-on operator — ships, tests, iterates quickly.
AI-native — actively uses AI to increase output and insight velocity.

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