Senior Growth Marketing Manager - TV, Offline

📋 Description

• Own end-to-end TV media buying across Linear and Streaming TV.
• Optimize TV spend; identify pockets and scale winning tactics.
• Manage budget forecasting; monitor pacing, spend, and ROI.
• Collaborate with Data, Product, Eng, and CRM to improve measurement.
• Establish a rigorous TV experimentation roadmap with clear hypotheses.
• Lead and mentor a growth marketing manager; foster learning.

🎯 Requirements

• 4+ years in TV media buying at a high-growth company or agency.
• People management experience with high-performing teams.
• Strong analytics: CAC, ROAS, LTV to CAC, blended metrics.
• Translate data and experiments into clear strategic direction.
• Experience owning agency relationships and cross-partner coordination.
• Advanced Excel; Looker or similar analytics tools a plus.

🎁 Benefits

• Health, Dental & Vision Plans
• Life Insurance
• Long/Short Term Disability
• 401k Matching
• Team Member Stock Purchasing Program (TMSPP)
• Tuition Reimbursement