Related skills
looker snowflake sql tableau modeπ Description
- Own growth marketing analytics for Afterpay across paid, referral, and co-marketing channels.
- Identify performance trends and growth opportunities from channel, campaign, and funnel data.
- Leverage audience, behavioral, and product usage data to inform growth strategy with channel managers.
- Partner with Data Science to evaluate marketing ROI via Media Mix Modeling.
- Design and build automated channel/campaign reporting for reviews.
- Synthesize analyses into clear insights for stakeholders across Marketing.
π― Requirements
- Typically requires a minimum of 2 years of related experience.
- Strong understanding of growth levers for consumer products and marketing.
- Experience measuring app/web marketing performance with CAC, LTV, conversion, retention.
- Ability to tell a data-driven story by linking insights to actions.
- Ownership mindset: surface opportunities, define a path, and drive initiatives.
- Comfort working cross-functionally with partners from diverse backgrounds.
- Proficiency in SQL and data visualization tools (Tableau, Mode, Looker).
- Excitement to learn!
π Benefits
- Remote work options
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning
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