Related skills
hubspot sql braze landing pages iterable📋 Description
- Own the Annuities Re-Engagement Roadmap; design multi-channel campaigns.
- Relieve agent load with email, SMS, landing pages, and self-serve tools.
- Build three modes: triggered messaging, agent follow-up, and self-serve tools.
- Lifecycle automation: create sequences across channels; partner with offshore ops.
- Experimentation & A/B testing: run rapid tests and roll out winners.
- Data & segmentation: work with Data to build dynamic user segments.
🎯 Requirements
- 6+ years in Lifecycle/Re-Engagement or Growth CRM in B2C/FinTech/Insurtech.
- Multi-Channel mindset across email, SMS, voice/AI, push, in-app, and on-page.
- Hands-on building: spin up landing pages and lightweight web experiences.
- Technical CRM proficiency with Braze, Iterable, Customer.io, HubSpot; build workflows.
- Analytical mindset with SQL; familiarity with lift, significance, LTV.
- Copywriting: compelling subject lines and body copy for high-conversion.
🎁 Benefits
- Remote work flexibility with a US-based team.
- Comprehensive US benefits information on the Ethos Careers page.
- Inclusive, equal-opportunity employer with a diverse culture.
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