Related skills
growth analytics data partnerships d2c📋 Description
- Execute and evolve the Pet Insurance growth strategy aligned with company priorities.
- Translate strategy into a clear growth plan using paid and non-paid channels and partnerships.
- Develop and expand distribution channels, including partner and veterinary relationships.
- Own the key Pet growth metrics and objectives.
- Lead go-to-market for new launches, campaigns, and initiatives.
- Serve as growth lead for the Pet squad, collaborating with marketing and product teams.
🎯 Requirements
- 7+ years in growth, performance marketing, product, or strategy roles.
- Proven growth track record via paid and non-paid channels; strong CAC, LTV, retention.
- Experience with a D2C product in a fast-paced, test-and-learn env; insurance/fintech a plus.
- Ability to set strategic vision and break it into concrete goals and roadmaps.
- High fluency in data; interrogate dashboards, analyze data, and partner with analysts.
- Experience leading cross-functional teams, aligning stakeholders, and driving velocity.
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