Own lifecycle strategy for onboarding, activation, engagement, and retention
Define and execute automated, triggered engagement strategies
Build lifecycle campaigns with cross-functional partners
Use segmentation and experimentation (e.g., A/B testing) to optimize messaging
Establish performance reporting to guide roadmap
Operate lifecycle tools and data systems for personalized, compliant communications

🎯 Requirements

7+ years in lifecycle, growth engagement, or marketing automation
Build segmentation and automated journeys with marketing platforms
Strong experimentation mindset: hypothesis, testing, iteration
Proficient in SQL; collaborate with data science
Cross-functional leadership across marketing, product, events, legal
Excellent communicator; translate ideas into customer messaging
Agile learner in fast-paced environments

🎁 Benefits

Total Rewards vary by region and entity
Equal opportunity employer; accommodations available

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