Related skills
analytics abm events📋 Description
- Lead demand generation across the region's key industries and accounts
- Design scalable GTM programs including events and regional campaigns
- Drive partner-led initiatives tailored to local markets
- Align Marketing with Sales to accelerate pipeline and revenue
- Use data-driven insights to track performance and ROI
- Collaborate with cross-functional teams to coordinate marketing efforts
🎯 Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- 4-6 years B2B marketing with demand gen in enterprise software/tech
- Proven ABM strategies driving pipeline and revenue
- Strong cross-functional leadership and collaboration
- Analytical skills with marketing analytics tools
- Excellent communication and stakeholder management
🎁 Benefits
- Onboarding with role-specific training and mentorship
- Leadership programs and tuition reimbursement
- Access to Appian University for skills development
- Inclusive community through affinity groups
- Comprehensive country-specific benefits package
- Reasonable accommodations available on request
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