Related skills
crm hubspot salesforce demand generation account-based marketingπ Description
- Own regional field marketing strategy with sales leadership to drive pipeline.
- Lead regional QBRs, pipeline reviews, and account planning sessions.
- Design and execute regional programs: conferences, roundtables, ABM plays.
- Build repeatable program frameworks and scalable playbooks.
- Manage a significant regional marketing budget with ROI accountability.
- Track, analyze, and report on program performance and marketing-sourced revenue in Salesforce.
π― Requirements
- 6-10 years in B2B field marketing, demand gen, or event marketing; SaaS preferred.
- Track record building regional programs with measurable pipeline and revenue impact.
- Experience owning and managing large marketing budgets with accountability for performance.
- Strong strategic instincts paired with hands-on execution.
- Deep fluency partnering with sales; earning trust and programs that sales teams support.
- Proficiency in Salesforce, HubSpot, or MAP/CRM tools; comfortable building dashboards.
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