Develop and own global event roadmap aligned with campaigns and milestones.
Define event goals, KPIs, and success metrics with brand and community teams.
Showcase Dead by Daylight at horror conventions, events, and fan meetups.
Manage budgets, timelines, vendors, and logistics for seamless execution.
Ensure messaging and lore integration across touchpoints including Brand Marketing, Community, PR, Influence, and Production.
Analyze event performance and player feedback to inform future initiatives; deliver post-mortem reports with actionable insights.

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