Senior Event Marketing Manager

📋 Description

• Own Hatch's event presence end-to-end (trade shows, field events)
• Lead events strategy to hit marketing and revenue goals
• Oversee logistics: shipping, booths, swag, tech, vendors
• Define event narratives; brief content needs and production
• Align Sales, AM, Partners, Product on goals and stories
• Build landing pages and booking flows; integrate with nurture
• Create memorable booth activations and experiences
• Measure pipeline impact; deliver actionable event recaps

🎯 Requirements

• 5–8+ years in event marketing (B2B SaaS or high-growth)
• Strong messaging, content, and GTM instincts
• Proven end-to-end event management from planning to onsite
• Collaborate across Sales, AM, Partners, Product, and leadership
• Operational skills: vendors, budgets, timelines, shipping
• Experience with event platforms: lead capture, registration
• Data-driven with pipeline, performance, ROI
• Willing to travel 20–30%

🎁 Benefits

• Events are a key growth lever; shape how we show up
• Creative freedom to build standout experiences
• Early logistics partner to ramp; then full ownership
• Work cross-functionally with Sales, AM, Product, Partners
• Help define and scale Hatch's event marketing function