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email marketing marketo gdpr ccpa cadence📋 Description
- Lead global email ecosystem and strategy.
- Define governance for segmentation, send frequency, and list hierarchies.
- Architect nurture programs aligned to buyer journey and campaign strategy.
- Ensure domain health and email deliverability standards.
- Drive engagement and pipeline acceleration through email communications.
- Partner with Global Campaign Managers to integrate email nurtures into campaigns.
🎯 Requirements
- Experience developing global email strategies with audience targeting and cadence.
- Strong list management, suppression rules, and database fatigue prevention.
- End-to-end email content calendars aligned to marketing objectives.
- Architect and optimize automated nurture programs aligned to buyer journey.
- Partner with Global Campaign Managers to integrate email nurtures.
- Knowledge of GDPR and CCPA and global data privacy regulations.
🎁 Benefits
- 401(k) with company match and tuition reimbursement.
- Medical, dental, and vision plans.
- Life and disability insurance.
- Flexible time off and parental leave.
- Employee referral bonus program and learning resources.
- Equity awards eligibility.
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