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16 hours ago
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hubspot salesforce email marketing marketo brazeπ Description
- Build full-funnel email and lifecycle programs across nurture, ABM, and customer marketing.
- Own email/CRM roadmap; define segmentation, journey architecture, and cadence.
- Develop briefs, timelines, and plans for on-time nurture and lifecycle launches.
- Collaborate with demand gen and sales to map personas to sequences for priority accounts.
- Collaborate with creative and product marketing to craft messaging for enterprise audiences.
- Own deliverability and data governance; protect sender reputation.
π― Requirements
- 4-8 years of experience in email, CRM, lifecycle, or growth marketing.
- Proven ability to plan, execute, and measure multi-touch lifecycle programs that drive pipeline and revenue.
- Strong project management and ownership skills; manage complex, multi-stage programs from kickoff to results.
- Hands-on with Braze, HubSpot/Marketo, and Salesforce for journeys and scoring.
- Strong copywriting instincts for subject lines and body copy.
- Working knowledge of deliverability fundamentals (DMARC, BIMI, list hygiene, consent).
π Benefits
- Generous Time Off: 14 paid holidays, flexible PTO, and accrued time off.
- Comprehensive Health Plans: Medical, Dental, and Vision for full-time employees and families.
- Generous HSA contributions for high-deductible plans.
- Paid Parental Leave for all full-time employees.
- Family Forming Benefits: Resources and financial support.
- 401(k) Matching: Contributions to invest in your future.
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