Related skills
css html email marketing marketing automation iterable📋 Description
- Define and own Mixbook CRM strategy across onboarding and lifecycle.
- Establish segmentation and personalization to boost engagement and LTV.
- Expand CRM to SMS, push, and direct mail as needed.
- Ensure CRM programs drive retention and LTV growth.
- Collaborate with Growth and Email Marketing to align lifecycle with promotions.
- Plan and execute automated and ad-hoc CRM campaigns on-brand and timely.
🎯 Requirements
- Bachelor's degree in Marketing, Business, Data Analytics, or related field.
- 8+ years in CRM or email marketing, ideally within ecommerce or DTC.
- Proven success defining CRM strategy and automation to improve retention and LTV.
- Hands-on experience with ESP/CRM platforms such as Iterable, SendGrid.
- HTML/CSS for email editing and QA; segmentation and A/B testing.
- Strong analytical skills to translate data into insights; SMS/push/direct mail a plus.
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