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forecasting financial modeling dashboards roas📋 Description
- Lead FP&A for Ads, Lyft Business, and Marketing; budgeting & forecasting.
- Partner with senior leaders to shape investment cases with financial rigor.
- Own the consolidated earnings narrative for board reviews.
- Drive forecast updates with WoW/MoM variance and ROI framing.
- Lead multi-year planning; capital allocation and headcount planning.
- Coach and develop the Strategic Finance team.
🎯 Requirements
- 12+ years FP&A/strategic finance; 8+ years in tech/marketplaces.
- Direct experience supporting advertising or media businesses; CPM/CPC economics.
- Deep growth/performance marketing finance; CAC/LTV frameworks and spend optimization.
- Proven track record building and leading FP&A teams; hiring talent.
- Strong executive presence with experience presenting to C-suite.
- Excellent communication translating complex concepts to diverse audiences.
🎁 Benefits
- Health, dental, life, and disability benefits
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- Lyft Health Savings Account access
- RRSP plan
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