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financial modeling roi roas cac ltv📋 Description
- Lead FP&A across Ads, Lyft Business, and Marketing.
- Partner with senior leaders to shape investment cases and ensure financial rigor.
- Own the consolidated financial narrative for earnings and board materials.
- Drive forecast updates and quarterly reviews with variance analysis.
- Lead long-term planning: capital allocation and headcount models.
- Mentor and develop the Strategic Finance team.
🎯 Requirements
- 12+ years FP&A or strategic finance; 8+ years in tech.
- Direct experience supporting advertising or media businesses (CPM/CPC).
- Expertise in CAC/LTV frameworks and channel spend optimization.
- Led and built high-performing FP&A teams in fast-growth settings.
- Strong executive presence; experience presenting to C-suite.
- Excellent communication translating complex finance for diverse audiences.
🎁 Benefits
- Medical, dental, vision insurance options
- Mental health benefits
- Family building benefits
- 401(k) retirement plan
- Paid time off (12 holidays; 15 days hourly)
- 18 weeks paid parental leave
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