Own enterprise SRM: pricing architecture, promotions, trade investment, price-pack design
Develop revenue growth frameworks balancing volume, mix, margin, and investment
Evaluate ROI of pricing and promo programs to optimize trade returns
Embed SRM principles into annual planning, portfolio strategy, and decisions
Oversee Sales Planning & Operations: forecasting, planning routines, reporting
Lead digital growth: assortment, promotions, content optimization, analytics

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