Senior Director, Social Commerce

📋 Description

• Lead social commerce strategy across TikTok Shop, Whatnot, Facebook Live and emerging channels.
• Manage Affiliate and Influencer relations from outreach to onboarding and content creation.
• Optimize TikTok Shop storefronts with merchandising, images, and descriptions for higher CTR.
• Lead paid campaigns and track KPIs (revenue, conversions, ROI); deliver insights.
• Collaborate with media, creative, and brand teams to coordinate campaigns and launches.
• Stay ahead of social commerce trends and platform updates; apply best practices.
• Cultivate relationships with platform leads (TikTok, Meta, Whatnot) to align roadmaps.
• Define growth models and budgets to ensure spend aligns with ROI targets.

🎯 Requirements

• 9-12 years in management consulting, eCommerce, or digital marketing with 3+ years leading Social Commerce teams.
• Proven leadership: track record building/managing teams in fast-paced agency/brand env.
• Platform mastery: direct TikTok Shop experience; knowledge of Meta, YouTube, Walmart, etc.
• Performance-driven: history of seven-figure sales growth and enterprise ROI targets.
• Relationship management: skilled at navigating exec-level client relationships.
• Analytical rigor: data-first mindset; use metrics to inform tactics.