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gtm product marketing messaging enablement localization📋 Description
- Recruit and mentor a world-class product marketing and enablement team.
- Lead core messaging frameworks and regionalized value propositions.
- Bridge product, marketing, and sales; align GTM with launches.
- Partner with Product and Member Experience to build feedback loops.
- Develop and lead regional marketing plans to drive pipeline growth.
- Localize messaging and equip field teams with tools and content.
🎯 Requirements
- 12+ years in Product Marketing, Enablement, or GTM (health tech/fintech preferred).
- Proven experience building or merging teams into a cohesive unit.
- Translate complex features in regulated contexts into value narratives.
- Lead Voice of Customer sessions and standardize Sales Training & Certification.
- Identify and deploy tools to measure enablement/marketing impact.
- Collaborate with Sales, Markets, and Product to align roadmaps with buyer personas.
🎁 Benefits
- Medical, dental, and vision benefits.
- 401(k) plan participation.
- Unlimited vacation program.
- Company equity grants and annual performance bonuses.
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