Related skills
positioning messaging go_to_marketπ Description
- Lead product marketing team; craft messaging and go-to-market strategy.
- Define cohesive go-to-market plans across segments to drive demand.
- Align messaging with product capabilities and roadmap from awareness to adoption.
- Conduct market research and competitive intelligence to guide strategy.
- Develop sales enablement assets and launch playbooks.
- Set metrics for marketing initiatives tied to revenue targets.
π― Requirements
- Extensive B2B tech product marketing with senior leadership.
- Proven GTM strategy development, incl. new market categories.
- Data-driven, analytical thinking to measure marketing performance.
- Deep understanding of B2B tech landscape and competitive dynamics.
- Strong storytelling and communication to translate complex tech into narratives.
- Proven cross-functional leadership across product, marketing, sales, and partners.
π Benefits
- Remote-first culture and flexible work environment.
- Competitive compensation.
- Flexible PTO with quarterly self-care days.
- Parental leave.
- Health coverage including dependents.
- Home office setup stipend.
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