Related skills
seo plg lifecycle marketing abm paid media๐ Description
- Lead and scale Dropbox's global digital marketing (Paid Media, Lifecycle)
- Drive PLG marketing and optimize the customer lifecycle from acquisition to retention
- Collaborate with Product, Analytics, Sales, Brand to improve journeys
- Build data-driven growth loops across Brand, PLG, and SLG
- Align marketing with Product, Analytics, Sales, and Brand teams
๐ฏ Requirements
- 10+ years in digital marketing with growth in B2B SaaS or high-growth B2C
- 5+ years leading multi-disciplinary teams and hiring
- Hybrid GTM experience driving enterprise pipelines (ABM/PLG)
- Managed global media budgets $50M+ across paid channels
- Strong MarTech/AdTech experience (CDPs, marketing automation, attribution)
- Excellent stakeholder management and cross-functional leadership
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