Senior Director, Performance Marketing

📋 Description

• Own and scale paid acquisition across SEM, paid social, programmatic, and OTT/OLV.
• Refresh martech, measurement, and creative systems for repeatable results.
• Partner with cross-functional teams to drive growth in a regulated healthcare marketplace.
• Lead and grow a high performing marketing team.
• Define strategy and invest across channels with measurable ROI.

🎯 Requirements

• Deep hands-on expertise in Google, Meta, programmatic, and OTT/OLV channels.
• Full funnel growth strategy with ROI accountability.
• Experience in healthcare privacy regulations including HIPAA.
• Strong leadership and collaboration with Eng, Product, Data, and Finance.
• Experience with attribution, martech, and measurement best practices.
• Experience with platform growth in two-sided marketplaces.

🎁 Benefits

• We’re a remote-first company.
• Health insurance through Aetna/MetLife including FSA/HSA.
• 401K plan.
• Lifestyle Spending Account for health and wellness.
• Monthly co-working space stipend.
• Monthly work-from-home stipend.