Senior Director, Performance Marketing

Added
less than a minute ago
Type
Full time
Salary
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analytics ai influencer marketing measurement direct mail

πŸ“‹ Description

  • Own end-to-end strategy across TV/CTV, Direct Mail, Influencer, Affiliate, Podcast.
  • Lead budgeting, vendor management, and performance optimization.
  • Develop annual/quarterly channel plans with targets and metrics.
  • Balance direct response with brand awareness; optimize mix.
  • Identify new channel opportunities and pilot when ready.
  • Negotiate/manage media, agencies, influencers, and vendors.

🎯 Requirements

  • 8+ years in performance marketing or multi-channel growth.
  • Proven track record across offline channels and growth.
  • Strong negotiation, contract, and stakeholder management.
  • Experience with Finance/FP&A budgeting and ROI.
  • Ability to build processes and teams in high-growth environments.
  • Analytical, data-driven with attribution and experimentation.

🎁 Benefits

  • Remote-first: work from home or NYC office.
  • Equity
  • Unlimited vacation
  • Universal paid parental leave
  • Monthly Hungryroot grocery credit
  • Health, vision, dental, and life insurance
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