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analytics ai influencer marketing measurement direct mailπ Description
- Own end-to-end strategy across TV/CTV, Direct Mail, Influencer, Affiliate, Podcast.
- Lead budgeting, vendor management, and performance optimization.
- Develop annual/quarterly channel plans with targets and metrics.
- Balance direct response with brand awareness; optimize mix.
- Identify new channel opportunities and pilot when ready.
- Negotiate/manage media, agencies, influencers, and vendors.
π― Requirements
- 8+ years in performance marketing or multi-channel growth.
- Proven track record across offline channels and growth.
- Strong negotiation, contract, and stakeholder management.
- Experience with Finance/FP&A budgeting and ROI.
- Ability to build processes and teams in high-growth environments.
- Analytical, data-driven with attribution and experimentation.
π Benefits
- Remote-first: work from home or NYC office.
- Equity
- Unlimited vacation
- Universal paid parental leave
- Monthly Hungryroot grocery credit
- Health, vision, dental, and life insurance
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