Senior Director of Marketing, Web & Product Led Growth (PLG)

Added
less than a minute ago
Type
Full time
Salary
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growth seo ux ai plg

๐Ÿ“‹ Description

  • Own multi-year website vision as revenue/PLG channel.
  • Lead platform roadmap: infra, integrations, performance, experiments.
  • Drive cross-functional alignment with PMM, RevOps, GTM for pipeline/revenue.
  • Champion UX/design standards; oversee design systems and testing.
  • Lead PLG demand, trials, marketplace growth; track metrics.
  • Partner with Marketplace, Sales-Led Growth, and Eng to optimize journeys.

๐ŸŽฏ Requirements

  • 12+ years in marketing, growth, web, or PLG roles in B2B SaaS.
  • Owned web strategy and large-scale demand for trials/self-serve products.
  • Experience driving demand across first-party web and third-party marketplaces.
  • Strong leadership in matrixed, cross-functional organizations.
  • Deep understanding of top-of-funnel PLG: discovery, evaluation, and trial entry.
  • Familiarity with SEO and LLMO discovery patterns.

๐ŸŽ Benefits

  • Competitive pay based on the work you do.
  • Health coverage for you and your family in many locations.
  • Flexible locations and schedules for many roles.
  • Generous vacation days each year.
  • Up to $2000 (local currency equivalent) for charitable donations.
  • Up to 40 hours per year to use toward volunteer projects.
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