Related skills
r sql python attribution mmm📋 Description
- Own end-to-end media analytics strategy and measurement standards for Instacart Ads.
- Lead ~30-person analytics team across client analytics, measurement, and experimentation.
- Build standardized frameworks for causal inference, MMM, attribution, and audience insights.
- Collaborate with Brand Partnerships/Sales to translate analytics into business impact and drive advertiser investment.
- Establish data governance, quality, and privacy-safe measurement; represent Instacart with industry bodies.
- Define and manage OKRs, cadences, resourcing, and prioritization across analytics initiatives.
🎯 Requirements
- 12+ years in media analytics, marketing science, or ad measurement in digital advertising/retail media.
- 7+ years leading analytics teams of 15+ (including managers of managers).
- Expertise in incrementality testing, causal inference, MMM, and attribution at enterprise scale.
- Advanced SQL and Python or R; ability to review methods, validate models, uphold rigor.
- Bachelor's degree in a quantitative field; experience influencing C-suite stakeholders at large advertisers.
🎁 Benefits
- Learn about our Flex First remote work policy.
- Remote-friendly; eligible in ON, AB, BC, NS.
- Eligible for equity grants and annual refresh grants.
- See benefits offerings at Taste of Instacart.
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