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ai martech attribution b2b2c📋 Description
- Own global media budget for consumer and B2B2C channels.
- Align media strategy with B2C/B2B objectives across teams.
- Define in-house media agency strategy for retail media networks.
- Build and mentor a high-performing in-house team; leverage AI.
- Lead systems, tooling, and measurement for velocity and growth.
- Promote cross-functional alignment across marketing, product, finance, and data.
🎯 Requirements
- 15+ years leading full-funnel consumer media strategy with large US/Canada budgets.
- Strong leadership; align diverse stakeholders and teams.
- Deep fluency in MMM, attribution, A/B testing, forecasting with data partners.
- Experience leading embedded agencies and internal marketers.
- Experience leveraging AI to scale full-funnel marketing.
- Expert in media planning, channel orchestration, and experimentation.
🎁 Benefits
- Flexible remote-first work with options to work from home or office.
- Equity grants and annual refresh grants.
- Competitive compensation aligned to location; Flex First policy.
- Comprehensive benefits and career growth opportunities.
- Eligibility to work in Ontario, Alberta, BC, Nova Scotia under Flex First.
- Collaborative culture with in-person events and cross-functional teams.
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