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forecasting ai marketing science attribution mmmπ Description
- Own the global media budget for Instacart, ensuring ROI across channels.
- Align media strategy with B2C and B2B objectives and cross-functional teams.
- Define in-house media agency strategy for our retail media network.
- Build and mentor an in-house team; leverage AI and talent.
- Promote cross-functional alignment between marketing, product, finance, and data.
- Champion systems and tooling for velocity, scale, and measurement.
π― Requirements
- 15+ years leading full-funnel media strategy with large US/Canada budgets.
- Strong leadership to align diverse stakeholders across orgs.
- Deep fluency in MMM, attribution, A/B testing, and forecasting.
- Experience leading embedded agency teams and internal marketers.
- Experience leveraging AI for marketing and willingness to experiment.
- Bias for action with clear structure and fast execution.
π Benefits
- Flex First remote work policy.
- New hire equity grant and annual refresh grants.
- Remote work benefits and overall offer packages.
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