Related skills
tableau api martech attribution leadscoringπ Description
- Strategic Architecture & Planning: Lead annual/quarterly planning with MLT.
- Measurement & Revenue Intelligence: Build global metrics, attribution, and funnel analytics.
- Executive Narrative: Craft CMO performance narrative.
- Technology & AI Vision: Oversee MarTech stack evolution; align with AI Hub for future investment.
- Operational Excellence & Data Governance: Ensure data integrity and governance across marketing systems.
- Frictionless Orchestration: Eliminate friction Marketing-Sales; seamless lead routing.
π― Requirements
- 12+ years in Marketing or RevOps in Enterprise B2B SaaS.
- The Connector: Break down silos; connect marketing to the C-suite.
- API integrations & data architecture with Eng; CAC/LTV & ROI with CFO.
- Data-driven storyteller: Tableau mastery and attribution modeling.
- Scale Mindset: Lead 30+ person teams through rapid growth.
π Benefits
- Benefits
- Social impact programs
- Talent and community at Okta
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