Senior Director, Lifecycle & Retention Marketing

📋 Description

• Own end-to-end lifecycle marketing across brands to maximize LTV and reduce churn.
• Lead a high-performing retention team (~20) across CRM, lifecycle, and CRO.
• Drive monetization via pricing, packaging, promotions, and upgrades.
• Leverage AI-powered CRM and personalization at scale with advanced segmentation.
• Own CRO and lifecycle to ensure high-converting onboarding through renewal.
• Build a unified retention ecosystem with cross-functional alignment.

🎯 Requirements

• 8-10+ years in lifecycle/retention/growth marketing in SaaS or cybersecurity.
• Proven track record of driving LTV growth, reducing churn, and scaling monetization.
• Leadership experience managing teams of 10+, with ability to build and scale organizations.
• Deep expertise in CRM, lifecycle marketing, experimentation (CRO), and retention strategy.
• Strong experience with pricing and subscription monetization models.
• Familiarity with AI-driven marketing tools, automation, and advanced segmentation.