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crm retention ai pricing monetization📋 Description
- Own the global Lifecycle growth strategy to maximize LTV and reduce churn.
- Lead onboarding, engagement, renewal, upsell, and winback roadmaps globally.
- Manage a ~20-person team across CRM, lifecycle, pricing, and CRO.
- Drive AI-powered CRM and personalization with advanced segmentation.
- Optimize end-to-end journeys from onboarding to renewal (CRO/Lifecycle).
- Build a unified retention ecosystem by partnering with Product, CS, Data, Eng.
🎯 Requirements
- 8–10+ years in lifecycle/retention or growth marketing in SaaS/cybersecurity.
- Proven track record of driving LTV growth, reducing churn, and scaling monetization.
- Leadership experience managing teams of 10+, building and scaling organizations.
- Deep expertise in CRM, lifecycle marketing, experimentation (CRO), and retention.
- Strong experience with pricing and subscription monetization models.
- Familiarity with AI-driven marketing tools, automation, and advanced segmentation.
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