Senior Director, edX Brand & Content

📋 Description

• Define edX brand positioning vs competitors.
• Translate into site and partner messaging.
• Build scalable brand frameworks across partners.
• Own end-to-end content strategy across SEO, social, lifecycle.
• Drive traffic, conversions, and revenue through content and AI-enabled testing.
• Remote-friendly; HQ in Arlington, VA two days/week.

🎯 Requirements

• 8-10+ years in brand/content with business accountability.
• Operator mindset; builds from zero and executes copy/assets.
• Deep expertise in SEO and AI-driven discovery.
• Fluent in applying AI tools to accelerate content production and testing.
• Experience in marketplace or scaled digital environments.
• Ability to manage cross-functional initiatives and partnerships.

🎁 Benefits

• Medical, dental, and vision coverage.
• Life insurance, disability, and 401(k) employer match.
• Free snacks and drinks in-office.
• Generous paid holidays and unlimited PTO.
• Volunteer days, parental leave, and winter break.