Day-to-day strategic lead for a single global enterprise B2B account (~$3M/mo paid media)
Own client strategy, growth roadmap, and partnership development for pipeline and revenue
Architect and evolve global media plans across paid search, LinkedIn, programmatic, YouTube, ABM
Translate business/GTM priorities into paid media by buying stages, personas, and regions
Lead annual planning, forecasting, and budget allocation across regions and funnel stages
Guide reporting and optimization focusing on lead quality, engagement, and revenue impact

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