Senior Director, Demand Generation & Campaigns

📋 Description

• Lead global integrated marketing strategy across messaging, audiences, and channels.
• Design and govern tiered campaigns (Tier 1–3) for awareness, demand, and revenue.
• Partner with Product Marketing, Events, SDR, and Sales to land programs globally.
• Build a high-impact multi-channel GTM engine to drive growth.
• Lead webinars, trade shows, email nurture, and sponsored content programs.
• Hybrid: in-office 3 days/week at Addison, Bellevue, Durham, Emeryville, Reston.

🎯 Requirements

• 15+ years in demand generation across online and offline channels.
• 5+ years leading and managing a marketing team (5+ direct reports).
• BA/BS or equivalent industry experience.
• Experience with Marketing Automation (Marketo a plus).
• Experience with 6Sense and Salesforce CRM.
• Proven track record building multi-channel programs (webinars, events, ABM, lifecycle).
• Ability to measure ROI, pipeline, and CAC across programs.

🎁 Benefits

• Equity awards and comprehensive health benefits.
• HSA/FSA options and transportation savings.
• 401(k) with company match and life/disability coverage.
• Volunteer time off (VTO) 5 days per year.
• Employee assistance programs and wellbeing benefits.
• Hybrid work with flexible scheduling.