Senior Director, Content & Audience Growth

📋 Description

• Build and own the Toast Media Network end-to-end.
• Create a social, culture-led programming engine.
• Architect Toast's POV on the market with Brand Strategy and PR/Comms.
• Design and run growth experiments across channels and AI workflows.
• Lead data-driven roadmaps for authority and audience wins.
• Lead flagship franchises like Data by Toast and newsletters.

🎯 Requirements

• Media Brand Building: experience in real media brands or owned media.
• Editorial + Social/Creator at Scale: led editorial and modern creator strategy.
• Cross-functional Leadership: drive programs across Brand, Revenue Marketing, PR, PMM, Product, Data.
• Audience Growth Operator: grew and retained subscribers, return users, community.
• Data Storytelling: turned proprietary datasets into benchmarks and IP.
• AI-first Application Experience: apply AI to content creation and visibility in LLMs.

🎁 Benefits

• Nice to Have: Experience in restaurants, hospitality, SMB, fintech.
• Nice to Have: Familiarity with Make, Zapier, n8n connected to AI APIs.
• Nice to Have: Analytics GA4, Snowflake, HEX and SEO/LLM tooling.
• Nice to Have: PR/Comms, IR experience at a public company.
• Hybrid work model enabling in-person collaboration.
• Total rewards and accommodations information in benefits.