Serve as strategy SME on client engagements; understand business, marketing, and constraints.
Lead primary research: stakeholder interviews, user research, audits, and briefs.
Synthesize data with GWI/Brandwatch/Stylus; use AI to accelerate analysis.
Translate findings into personas, empathy maps, and consumer journeys.
Shape strategic recommendations; briefs, roadmaps, and go-to-market plans.
Plan ideation sessions/workshops and present findings across programs.

🎯 Requirements

4–6 years of strategy experience in a digital agency or innovation consultancy.
Multi-category B2B and B2C experience.
Experience with product design and development.
Nice to have automotive and retail industries.
Hands-on workshop experience; comfortable with AI research tools.
Fluency in GWI and Brandwatch; ability to turn data into insights.

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