Related skills
ai google analytics marketo website optimization paid media📋 Description
- Design and own ABX campaign architecture across products, personas, and verticals
- Build campaign systems with sequencing and ABX account journey logic
- Develop integrated, multi-touch campaigns across paid media, email, content, and social
- Use AI agents to scale personalization and execution
- Own the Airship website as a demand generation and conversion asset
- Drive CRO, A/B testing, and landing-page optimization tied to campaign performance
🎯 Requirements
- 7+ years in demand generation, growth marketing, or B2B SaaS campaign management
- Design and manage ABX campaign systems across products, personas, verticals
- Hands-on ownership of a B2B website as a CRO asset, with landing pages and analytics
- Fluency in AI-driven paid media platforms (Google PMax, Meta Advantage+, LinkedIn)
- Proficiency with Marketo, HubSpot, Salesforce, and analytics tools (GA, Tableau)
- Strong data-driven decision-making; track record of optimizing campaigns and channels
🎁 Benefits
- Competitive medical, dental, and vision insurance
- Flexible time off, holidays, parental leave, and volunteer time off
- Mental health and wellness resources
- Employer-subsidized life insurance and disability
- Digital-first work environment with a monthly remote-work stipend
- Mentorship and growth opportunities
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