Related skills
wordpress seo marketo information architecture 6sense📋 Description
- Define priorities and roadmap for the digital experience across Locus Robotics web properties.
- Lead evolution of the website: information architecture, navigation, user journeys, and content organization.
- Create a modular content model for consistency, reuse, and audience journeys.
- Identify opportunities for interactive content to improve engagement and conversions.
- Translate business priorities into briefs, wireframes, and recommendations; align with cross-functional teams.
🎯 Requirements
- Bachelor’s degree in Marketing or related field.
- 8+ years in digital experience, web strategy, content strategy, or related roles within B2B.
- Proven experience shaping digital experiences for complex brands, with a strong understanding of awareness, engagement, and pipeline.
- Strong information architecture, user journeys, content structure, and conversion-oriented digital strategy.
- GA4, tag management, accessibility standards, and related analytics platforms.
- WordPress, Marketo, and intent data platforms (6sense, Demandbase).
🎁 Benefits
- Equal opportunity employer.
- Hybrid work arrangement.
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