Senior Demand Generation Specialist/Digital Marketing Senior Specialist
Related skills
hubspot semrush salesforce google analytics google ads📋 Description
- Support content and campaigns; implement tactics to generate qualified leads.
- Collaborate with Marketing & Sales to reach targets and drive MQLs/SQLs.
- Plan multi-channel campaigns across paid, social, and email via automation.
- Create landing pages, ads, emails and assets; align with evolving messaging.
- Support content atomization into bite-sized formats to boost engagement.
- Collaborate on campaign assets: imagery, emails, landing pages, banners, and creatives.
🎯 Requirements
- 5-7 years in digital marketing; 2+ years in biotech/lead gen/ABM.
- 2-4 years leading marketing projects in matrix environments.
- Experience in lead nurturing, marketing automation, and web analytics.
- Experience with advertising platforms: LinkedIn, Google Ads, AdRoll.
- Hands-on with tools: HubSpot, GA, SEMrush, AdRoll, LinkedIn Sales Navigator, Salesforce.
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